Playwire is a full-stack ad monetisation platform for publishers who want every ad format in one place. It covers display ads in all standard sizes, video including pre-roll, outstream and rewarded video, native ads and high-impact units such as Flex Skins and leaderboards, plus mobile app and desktop app monetisation.
You can choose how much control you want. With RAMP Managed Service, Playwire’s team handles all ad operations, header bidding, layout optimisation and price floors for you. With RAMP Self-Service, you get the same enterprise tools but control the auctions, bidders and settings yourself. Playwire works with more than 1,000 web and app publishers, from content and news sites to gaming, entertainment and utility tool sites, and most publishers go live in days rather than weeks.
On money, Playwire pays publishers 75% of net revenue on indirect sales and 50% on direct sales, in US dollars. The weak point is payment speed: it pays on Net 60 terms, so you receive each month’s earnings 60 days after the month ends. Playwire’s FAQ asks for a minimum of 500,000 pageviews a month for websites, although one of its own vertical pages says it works with publishers of all sizes, so ask the team where you stand.
✓ Our pick for: mid-to-large publishers who want display plus video and high-impact formats, and can wait 60 days to be paid.
Payout & Join Details
Payout threshold: Not published
Payment methods: Not published by name (publisher selects a payment method from a selection in the platform)
Payment speed: Net 60 — paid 60 days after the end of the month, in US dollars
Approval: The FAQ states a minimum of 500,000 page views a month for websites (1,000 daily active users for apps)
Pros
True full-stack formats — display, video, native and high-impact — with a choice of fully managed or self-service.
Publishers keep 75% of indirect (programmatic) revenue, and go live in days, not weeks.
Serves many site types, including utility/tool sites, gaming and entertainment, not just news.
Direct sales team selling to Fortune 500 brands, plus AI price-floor optimisation.
Cons
Net 60 payment is slow — you wait two months after month-end to be paid.
Its own pages disagree on requirements: the FAQ says 500,000 pageviews a month, while a vertical page says there are no arbitrary traffic thresholds.
No minimum payout threshold published, and payment methods are only described as “a selection in the platform”.