Raptive, formerly known as AdThrive, is one of the biggest names in ad management for independent creators. It takes over your display advertising completely, so you do not have to manage ad code, test layouts or chase advertisers yourself.
Publishers keep 75% of the ad revenue, and Raptive keeps 25% to cover ad serving, support and technology. If you switch from another ad manager and qualify, Raptive even guarantees higher RPMs.
To join, your site needs at least 25,000 monthly pageviews, and at least half of that traffic must come from the United States, United Kingdom, Canada, Australia or New Zealand. Your domain must be six months old, and you need Google Analytics set up correctly.
Payments run on Net-45 terms, which means you are paid on the 15th of the month, 45 days after the month your earnings were made. The minimum payout is $25 for most methods, or $100 for wire transfers, and you can be paid by direct deposit, PayPal, eCheck or wire through Tipalti.
Raptive suits food, lifestyle and travel bloggers who already have steady traffic and want a hands-off, premium ad setup. Smaller sites will need to grow first, and the 45-day wait for payment is worth knowing about before you apply.
✓ Our pick for: established food, lifestyle and travel bloggers with 25,000+ monthly pageviews and mostly US/UK traffic who want a fully managed ad setup.
★★★★★2.75 / 5 — AZK rating · How we rate
Payout & Join Details
Payout threshold: $25 for most payment methods; $100 for wire transfers
Payment methods: Direct Deposit (US ACH), eCheck / local bank transfer, PayPal, paper check, wire transfer — all via Tipalti
Payment speed: Net-45 — first payment 45 days after the end of the first month running Raptive ads; payments submitted on the 15th of every month
Approval: Minimum 25,000 monthly pageviews; for 25,000–99,999 pageviews at least 50% of traffic from the US, UK, Canada, New Zealand and/or Australia (40% for 100,000+); domain at least 6 months old; Google Analytics correctly set up
Pros
Publishers keep 75% of ad revenue, with an RPM guarantee for qualifying sites switching from another ad manager.
Fully managed service — Raptive’s team installs the ads and builds custom layouts, and publishers get the final say on placement.
Google Certified Publishing Partner and the world’s largest ad management company (6,500+ creators), with $4B+ paid out.
Dedicated support team and a 3,500+ creator community.
Average 75% revenue lift for publishers who switch, per Raptive’s own FAQ.
Cons
25,000-pageview minimum shuts out small and new sites.
Strict traffic-geography rule — half your traffic must come from five Tier-1 countries.
First payment takes 45 days after month-end (Net-45).
Ongoing read-only Google Analytics access is required for the whole partnership.