Sharethrough is a programmatic ad exchange that tries to make ads worth paying attention to, rather than just serving more of them. Its “ad enhancements” add useful layers to standard formats — a sports ticker on CTV, captions on video, a countdown on display — and its own research says enhanced ads are 91% more likely to be noticed, 14% more likely to be comprehended and twice as likely to be clicked. It works across native, display, video and CTV, curates inventory by performance goal, attention, audience, context and even carbon emissions, and carries real sustainability credentials: Scope3 Climate Shield certification, Ad Net Zero membership and a science-based net-zero target for 2030. Publisher partners quoted on its site include CafeMedia, Bidtellect and District M, and its GreenPMPs run with Scope3. It is now an Equativ Group company, and its homepage carries a Freestar testimonial about the two companies merging — which brings managed publisher services into the same group.
Our pick for: sites with real scale that care about ad quality and sustainability.
For a publisher, the pitch is better-performing ads and cleaner, curated demand. The honest limitation is access and transparency. Sharethrough publishes no payout threshold, payment methods or payment speed, offers no public publisher signup, and states no approval criteria. Its homepage is written for advertisers and agencies, and the Freestar merger means the current publisher route in is worth confirming directly. If you run a site with real scale and care about ad quality and sustainability, Sharethrough is worth a conversation. If you need a signup link and published payment terms, it is not built for you.
Payout & Join Details
Payout threshold: Not published on the network's official site
Payment methods: Not published on the network's official site
Payment speed: Not published on the network's official site
Approval: Not published officially
Pros
Research-backed ad enhancements lifting attention and comprehension.
Omnichannel: native, display, video, CTV.
Genuine sustainability credentials.
Inventory curation by performance goal, attention, audience, context, carbon.
Now part of Equativ Group, Freestar merger adds managed publisher services.
Cons
No payout threshold, methods or speed published.
No public publisher signup or approval criteria — enterprise exchange.
Homepage written for advertisers/agencies.
Freestar merger means the combined publisher offering is still settling — ask what the current route in is.