Taboola is one of the biggest names in native advertising. If you run a large news or content website, you have almost certainly seen its “recommended for you” boxes at the bottom of articles on sites like Yahoo, NBC News, CNBC and the BBC.
Taboola places those boxes on your site too, mixing sponsored links with recommendations to your own articles, so readers stay longer and you earn money from the clicks.
✓ Our pick for: large publishers with high-quality news or editorial content.
Getting started is simple on paper: you fill in Taboola’s online form and a success manager reviews your site and replies within 48 hours. Integration is easy as well, with a JavaScript snippet, a WordPress plugin, or mobile SDKs.
But Taboola is picky, and it is built for bigger publishers, not small blogs. The biggest thing to know before you apply is the exclusivity rule. Taboola’s own terms say it must be your only content recommendation provider, so you cannot run Outbrain, RevContent or Media.net on the same site.
Payments are also slow and narrow: you are paid within 45 days of the end of the month, and only through Payoneer. Taboola does not publish a minimum payout amount, so you cannot tell in advance when your first payment will arrive. If you have serious traffic and want a premium native ad partner, Taboola is worth applying to — just read the exclusivity clause first.
Payout & Join Details
Payout threshold: Not published
Payment methods: Payoneer only
Payment speed: Within 45 days of month-end (Net-45)
Approval: Online form; a success manager reviews your site and replies within 48 hours
Pros
One of the largest native ad networks — 9,000 publishers, ~600M daily users.
A dedicated success manager reviews your site and replies within 48 hours.
Easy integration — JavaScript snippet, WordPress plugin, iOS/Android SDKs.
Widgets mix sponsored content with your own articles, growing engagement and revenue.
Cons
Exclusivity clause — you cannot run Outbrain, RevContent, Media.net or similar while under contract.
Slow payment — Net-45, and only via Payoneer.
No payout threshold published, so small publishers can’t tell when they’ll get paid.