Valueimpression is an advertising network that promises to bring “the real value for each impression”. It has worked in advertising for more than eight years, moving from open real-time bidding into header bidding, and its technology now combines header bidding with private marketplaces and programmatic direct deals.
The network’s headline feature is payment flexibility. Its homepage says it offers net-0, net-15 and net-30 payments, as well as weekly, daily or even on-demand payouts — the fastest payment promise in this directory. Reporting is real time, so publishers can watch earnings without waiting for delayed reports. Video ads, both instream and outstream, sit alongside display ads, and the company claims publishers using its video ads have seen revenue growth of 40 to 300%.
There are real limits. Valueimpression can end the agreement if a publisher delivers fewer than 750,000 impressions a month, so it is aimed at sites with serious traffic. Its content rules are strict: adult, violent, gambling and casino, drugs, alcohol and tobacco content are all excluded, and no more than three ads may appear on a page. The biggest gap is transparency. The payout threshold and the payment methods are not published on the official site, so a publisher only learns them by signing up. For a high-traffic site that wants flexible payments, it is worth a look; for a small publisher, the traffic bar rules it out.
Payout & Join Details
Payout threshold: Not published
Payment methods: Not published
Payment speed: Flexible: "net-0, net-15, net-30, weekly, daily or even on demand. That's the fastest in the industry."
Approval: Minimum traffic: the agreement may be terminated if impressions delivered total less than 750,000 per month (25,000 per day) across the publisher's sites. Content rules: no adult, violent, racial-intolerance, excessive-profane, hacking, gambling/casino, d
Pros
Flexible payments — net-0, net-15, net-30, weekly, daily or even on demand, per the official homepage.
Header bidding plus private marketplaces and programmatic direct, which aims to lift the value of each impression.
Real-time reporting with no lagging performance reports.
Video ads (instream and outstream) offered alongside display.
Open to publishers in any vertical — no niche restriction published.
Cons
Payout threshold and payment methods are not published anywhere on the official site.
High traffic bar — 750,000 impressions a month, or the agreement can be terminated.
Strict content rules — gambling, casino, adult, alcohol and tobacco content are all excluded.
Maximum of 3 ads per page limits how much inventory a publisher can run.
Revenue share is not published.